Alexandria, VA Digital Marketing

Maybe your company is still set on traditional methods of advertising or your current internet marketing company is just not driving the results you’d like. Either way, it’s time for a change if you want your business to flourish.

Although Alexandria is a wonderful place to live, it can be hard for businesses to gain and keep market share with big D.C. firms and hip start-ups fighting for access to customers’ wallets. In our highly digital age, companies need to go online or go out of business.

But you don’t need just any internet marketing agency – you need one that is transparent and drives transactions.

Keep reading to learn how digital marketing can give you an edge over your competitors, and why Old City Interactive is the best digital marketing partner for your Alexandria, VA business.

What is Digital Marketing?

Let’s start with the basics: What exactly is “digital marketing?” Also known as internet marketing or online marketing, digital marketing is a general term for all your marketing efforts done on the web. If you’ve heard of search engine marketing (SEO) or pay-per-click (PPC) advertising, you already have a grasp of some of the key elements of digital marketing.

But why does your Alexandria business need digital marketing? While traditional marketing methods like print advertising and radio spots can be useful, online marketing has proved its value time and time again. Here are a few reasons you’ll want to add internet efforts to your marketing mix:

1. You’ll get a higher ROI

Web marketing offers numerous cost-effective options to give your business a higher ROI. Traditional marketing is not as flexible, and it’ll cost you more money.

While TV, magazine, and newspaper ads have stuck around for a reason, they’re expensive. National TV advertisements cost approximately $342,000 per 30 seconds. Magazine advertisements are slightly cheaper at $250,000 per ad, while newspapers run $113,000 per ad.

In comparison, SEO and web content marketing campaigns are free – the only cost comes you hire a digital marketing company.

2. You’ll get more qualified leads

Digital marketing allows you to better target people who are most likely to purchase your products or services. This equals more qualified leads and traffic.

Using traditional marketing methods, you have little control over who sees your advertisements. However, digital marketing targets people who are already interested in what you have to offer.

3. You can expand your reach

Online marketing helps you reach people you couldn’t normally reach with traditional marketing.

The majority of your target market is browsing the web. Internet marketing will help you reach them more efficiently.

With digital marketing strategies, you earn more traffic to your site, more conversions, and ultimately more revenue for your business.

4. It’s measurable

The efficacy of traditional marketing can be difficult to measure because you don’t always know which advertisement a person saw that brought them to your business.

Digital marketing gives you the ability to track the source of visitors so you can see if they came from your organic listing in the search results, social media, or a pay-per-click (PPC) advertisement.

In short, internet marketing allows you to “follow the money.”

5. Your competitors are already online

In business, failing to adapt to a changing environment often means more than lost revenue – it means a total business failure. Digital marketing is certainly a newer marketing strategy than newspaper ads, but it wasn’t just created yesterday either. Chances are, your competitors are already carving out valuable online real estate and connecting with your customers.

Old City Interactive is a top Alexandria digital marketing company

If you’re in search of the best digital marketing company, look no further than Old City Interactive. We are a full-service digital marketing firm that works hard to drive results for your business. We offer numerous services to help your enterprise succeed, including:

At Old City Interactive, we create customized plans that fit your goals. If you aren’t sure what you need or how much it will cost, we’ll work with you to create a strategy. We’ll give you a free quote so you can understand what your business will be investing in and the cost.

We want your business to succeed, so we work hard to get you valuable leads that will turn into conversions. Most digital marketing companies only get focus on driving traffic to your site. That traffic is not valuable unless it turns into conversions!

The best part about Old City Interactive is that we are not just your firm -- we’re your partner. You will never be in the dark about your digital marketing plan.

With our transparent pricing, you’ll never be left wondering what you’re paying. Every step of the way you’ll have access to our team of subject matter experts, internet specialists, and an extensive team of designers, developers, and content creators.

What’s Next?

If you’re ready to invest in internet marketing services, choose Old City Interactive for your Alexandria business. Over 500 clients have selected us because of the exceptional service we offer.

Feel free to contact us online or call 202-804-2475 today to speak with a strategist and see what we can do for your business.

We’re excited to work with you!