8 Stats That Prove Your DC Business Needs a Mobile-Friendly Website

Today, 60% of online searches take place on mobile devices.

If your DC business wants to make the most of your online presence and reach more mobile users, you need to make sure your website is mobile-friendly.

A mobile-friendly website ensures that your site looks and functions its best when people use mobile devices to access it. This allows mobile users to have a positive experience on your site, and it encourages them to learn more about your business and ultimately become customers.

Not convinced that you need a mobile-friendly site? Here are eight statistics that prove why mobile-friendly sites are so important.   

1. There are 2.1 billion smartphone users worldwide as of 2016.

As technology grows and develops, the number of smartphone users increases. Mobile phones are becoming increasingly popular across the globe.

Mobile phones are multifunctional. Users can make calls, send texts, go to social media, conduct searches, play games, and use other apps. This is all done in the palm of a person’s hand.

The versatility of these devices is attractive. You use them on the go, which makes them more practical than a computer.

It is important that your website is mobile-friendly because there are already so many users on mobile. This number is projected to reach 2.87 billion by 2020, which means that there will be millions of new users. So if your website isn’t optimized for mobile users, you could miss out on valuable web traffic, leads, and revenue.

2. Mobile usage accounts for 51% of digital media time.

Half of all the time spent on digital media comes from mobile devices. Compare that to 42% of desktop computers.

Mobile devices are easily accessible. You can take them wherever you go. Laptops and tablets are not as easy to carry around.

How many times have you gone somewhere and saw a bunch of people on their phones? You can probably think of a number of places. It is something that is becoming very commonplace.

If people are spending more of their time on mobile than other devices, you want to make sure your website adapts to fit the needs of mobile users to create a positive experience for them.

Smartphone

3. 48% of consumers begin researching through a search engine on mobile.

This statistic addresses two things your business should do. The first is search engine optimization (SEO).

If almost half of consumers use a search engine on mobile, you’ll want to use SEO. SEO helps boost your website’s ranking in the organic results so people can find you easier. You want your website to be one of the top results to ensure that consumers will pick your business over your competition.

SEO is something your business needs to use, but your SEO be moot if you don’t have a great website first. Part of having a great website is being mobile-friendly.

Google takes mobile-friendliness into account when ranking your website. So if your website isn’t mobile-friendly, it will negatively impact your rankings.

4. Content access is important to 61% of mobile users.

Users want content, and you can use your website to provide them with the helpful, relevant information they seek.

If you have a blog or post a lot of content, you want visitors to read it. And it’s very likely that a lot of visitors are accessing your content on mobile.

If all of your content is set up to be accessed on a desktop, you’ll exclude your mobile users. They will struggle to read your content or neglect it completely.

Desktop layouts are set up to be on a bigger screen. If your content is set up on as a desktop layout on a mobile device, it will be too small. Users will need to constantly zoom in and out and swipe around to read content.

Users are constantly seeking more information, and creating a mobile-friendly site will allow visitors to access your content more easily.

Someone scrolling on a smartphone

5. If a page takes longer than 3 seconds to load, 53% of mobile users will abandon it.

If you want to reach mobile users, you need a fast, mobile-friendly website.

Users want pages that load quickly. They want to find answers quickly. Users don’t like wasting their time waiting for a page to load, and they won’t hesitate to leave your page and turn to a competitor’s site.

This will negatively impact your SEO ranking. If Google sees that people go to your page and leave almost immediately, it’s an indication that your page isn’t helpful to users.

Your website can have the right content. It can have exactly what users are seeking. If it doesn’t load fast, however, users won’t wait to see your valuable content.

You need to ensure that your web pages load quickly to make a better user experience. Not sure if your site speed is up to par? Test and optimize your page speed by using Google PageSpeed Insights.

6. 61% of users are unlikely to return to a mobile site they had trouble accessing.

Over half of users will access your website once and never return because of poor user experience. Trouble accessing your website can be anything from loading speed to web design. If your website is structured for the mobile experience, you may drive potential consumers away.

This all goes back to user experience. You want these users to have a good experience on your website. Website errors can make it unpleasant for your consumers.

A mobile-friendly website can prevent users from having trouble accessing your site. By creating a quick and adaptive website, you can positively impact your user’s experience.

7. If your mobile website is poorly designed, 57% of users won’t recommend your business.

Your website is an extension of your business. Many times, it is the first impression a visitor gets of your company, and you want that first impression to be positive.

A poorly designed website can make for a negative experience. Your design elements, navigation, and web page flow all affect a user’s experience.  You want users to recommend your business to others, but a poor web design could prevent them from doing that.

This is why mobile-friendly websites are so important. They directly impact a user’s perception of your business.

The quality of your products/services won’t matter if users can’t easily use your website. You need to ensure that your website is well designed so users have the best experience possible.

8. Websites that are mobile-friendly experience 60% greater pageviews per visit and decrease bounce rate by 35%.

A mobile-friendly website has a significant impact on your business.

People are more likely to view more pages when you have a mobile-friendly website. This is due to the fact that they will have a better user experience and want to stay on your site for a longer period of time.

Users are more likely to visit other aspects of your website if the first page they visit is easy to use. Your navigation plays an important role in this. If you have simple, mobile-friendly navigation, people will be able to easily move from page to page.

You increase your pageviews when you have a mobile-friendly site. This means that you can better lead consumers down the sales funnel.

A website optimized for mobile also means that the bounce rate will decrease. Your bounce rate is measured by how often and quickly people close the browser or return to their search results. If many users leave your page immediately, it indicates to Google that your website is not what users want.

When your website is easy to use, people will stay on your website longer. This decreases your bounce rate. You want to keep your bounce rate down and compel people to stay on your website to learn more about your business and ultimately become customers.

How to create a mobile-friendly website

At Old City Interactive, we help you get the mobile-friendly site you need. We create designs that are optimized for desktop and mobile.

Our belief is that users should have the best experience possible, regardless of the device they use. And our team of web design experts can help you create the perfect website for your business.

Learn More

If you want to learn about how we can help you create a mobile-friendly website, contact us today to speak with a strategist.

We’re excited to work with you!