Want to attract more site visitors, gain more leads, and earn more revenue online? Creating and publishing custom content can help.
Content marketing is one of the most effective ways to drive traffic to your website. If you’ve ever heard the phrase “content is king,” it’s true. Content has a huge impact on getting people to your website and keeping them there.
On this page, we’ll take a look at why content is so important and how content marketing plans from Old City Interactive can take your business to new heights.
Let’s get started!
What is content marketing?
Content marketing is written information and visual elements that are helpful to visitors. It includes blogs, articles, infographics, motion graphics, and more.
With content marketing, you aren’t just selling a product or service to consumers. You are providing them with helpful information.
This helpful information introduces visitors to your brand. The purpose of content marketing is to expose consumers to your brand, but also provide them with valuable information that moves them through the sales funnel.
Content marketing doesn’t always result in immediate conversions. It does, however, spark interest in your business. If a person reads one article and finds it helpful, they may read more articles.
When users like the information you post or find it helpful, they will remember your business.
In the future, when they are ready to purchase, they will remember the helpful information you previously provided.
This will persuade them to pick your business over other businesses because they can see how knowledgeable you are about your industry.
6 benefits of content marketing for DC businesses
Content marketing offers many benefits to your business. Let’s take a look at six of the top benefits of content marketing for DC businesses.
1. Increases trust with site visitors
It’s easy for a company to say they are knowledgeable or experts. How do you prove it?
Content is a great way to show consumers that you are knowledgeable about your field. When you post informative articles, you are helping your audience gain new knowledge.
Consumers will see you as an authority in your field. They will trust your business because you are providing them with the helpful information. Content marketing is a great way to build trust with your target audience.
2. Boosts your search engine optimization (SEO)
Content marketing also helps to boost your SEO efforts and help you achieve higher rankings in search results.
When Google ranks your website, they look at the content you post. If you’re posting a lot of great and relevant content, you’ll be viewed as an authority. This will increase your website’s rank because Google believes that you are posting the most helpful information for users that are seeking that information.
You can also include links to other pages on your site in your content. This allows search engines to discover other content on your site and rank it in search results.
When you frequently post and update content, your site will experience higher rankings in search results, creating more exposure for your business.
3. Other sites can link to your content
The best part of content is that it is shareable. You can pass the information on to anyone. When you create interesting content, other sites may find your content and post about it or link to your article within their own article.
This allows your business to reach consumers you may not have been able to reach on your own. Other sites can drive traffic to your site by linking your article. This creates great exposure for your business which can turn into leads.
When authority sites link to your content, it will also increase the ranking power of your own site, and you will experience a boost in your rankings.
4. You can share content on social media
Other websites aren’t the only place where your content can gain exposure. Social media is a great place to share content with other users.
Content is easy to share on social media. If you post your articles on social media, a person can easily share, retweet, or re-post your content. The convenience of being able to easily share this information makes your articles more likely to be shared.
When people share the information you’ve posted, you can reach more people in your audience. It is a great way to create exposure for your business and gain more potential consumers.
5. Content leads to conversions
As stated previously, people won’t always convert right away. Some people may convert after reading one article, but most people don’t. Consumers may read a few articles and become more comfortable with your business, but it doesn’t always lead right to a conversion.
The important part of content is the impact it has on your audience. When people read your content, they remember your business. When it comes time to decide which business to go to for a product or service, they’re going to remember the knowledge you shared.
They will feel more confident that you will be able to provide them with the better product or service because of your knowledge. Your quality of content can be the deciding factor between someone choosing your business or your competition.
6. Helps you outrank competitors
Your business needs to utilize content marketing because other businesses are utilizing content marketing. If you don’t produce content and your competition does, you can lose out on sales.
Not only that, but your business will fall behind. Google will rank other sites as better and more valuable. You will get lost in the lower end of the rankings and consumers won’t find you.
If you want to outrank competitors in search results, great content can help you achieve that goal.
Old City Interactive is a top content marketing company
In order for content to be effective, you have to constantly post new articles or blogs. This can be an overwhelming task if you don’t have a dedicated marketing department or your department is small.
Old City Interactive offers content marketing services for the Washington DC area. We offer three packages to fit your needs and budget:
- Basic – $1,500 monthly
- Aggressive – $3,000 monthly
- Market Leader – $6,000 monthly
Each package offers different levels of content production. Some of the key features of each include distribution of content on 3rd party websites, contextual links, keyword research, and development/optimization of a website blog.
We work with your business to create content that is unique to you. Your content is the voice of your business. Our goal is to personally get to know your business and its values so we can create great content that aligns with your business’ image.
When you work with us, you don’t get just one person. We give you a team of experts who are dedicated to your campaign:
- An authority blogger
- Copywriting manager
- Video producer
- Graphic designer
- Search engine optimizer
- Content strategist
- Website outreach specialist
- Social media marketer
Our team takes the time to get to know your business. We work with you to create the best possible content that will attract the most conversions.
Ready to produce great content?
Are you ready to produce valuable content for your consumers?
Old City Interactive is a premier content marketing firm in the Washington DC area. We specialize in content marketing and helping you produce content that will drive more traffic to your site.
If you want a team of experts to help you produce great content, contact us today to speak with a strategist!