Want to reach more customers and develop relationships that compel them to purchase? Social media marketing can help.
On this page, we’ll take a look at why social media marketing is so important and how social media plans from Old City Interactive can help your business grow.
Keep reading if you want to learn more, and contact us to speak with a strategist!
Why do I need social media marketing?
Two billion people across the globe are using social media. People of all ages, genders, locations, and ethnicities are on social media. This creates a great market opportunity because there’s a good chance that at least a portion of your target audience uses social media.
The most popular platforms are Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Some people are only on one platform, while others are on nearly every platform.
Imagine that your target market is women, who are 40-55, with families. If you’re trying to reach them through advertisement, what would you do?
If you took the traditional advertising route, you may put up a billboard in hopes that they would drive past it. You would spend all that money on an advertisement with no guarantee that the people who see it are part of your target market.
However, social media allows you to create specific advertisements that are tailored to gender, language, location, age and interests. You can hone in on your target audience and avoid advertising to people who won’t be interested in your product or service.
When you’re on social media, you create a connection between your business and your target market. Social media allows you to interact with customers and answer their questions. If someone is thinking about investing in your product or service, they’re most likely going to check out your social media pages.
They want to see how you interact with consumers and check out your reviews. If your business maintains a positive, informative presence on social media, people will feel more confident in their decision to work with you.
How will social media marketing benefit my business?
Social media marketing is a very effective way to advertise. This method of marketing has many benefits for your business.
Target ideal customers
Social media offers advanced targeting options that allow you to reach your ideal customers.
If you create an advertisement that leads someone to your website, you also have the ability to retarget them. The best part about social media marketing is being able to track who shows interest in your website.
A person who visits your website more than likely won’t convert the first time. Social media marketing lets you create a retargeted advertisement that puts your company back in their mind.
Get more qualified leads
Social media influences the type of people you attract to your business. You will get more qualified leads with social media.
You can target specific users, which means you can advertise to your target market and gain more conversions. Targeting is easier on social media than traditional forms because the platforms allow you to engage with specific types of users.
Social media helps you narrow in on the people who are more likely to convert. You don’t waste your time on people who aren’t interested in your products like you would with traditional marketing. Social media marketing is a more efficient way to reach your target audience.
Build your reputation
You can also use social media to build your reputation. Consumers can leave reviews and feedback about your products and services.
If people have positive things to say, it will sway consumers in your favor. People may write negative reviews, but if you address them and help that consumer, others will see that you value your customer. Mistakes happen, but when a company addresses them and tries to help the consumer, other consumers will know that they’re not just another customer for your business.
Why Old City Interactive?
Old City Interactive offers social media services for the Washington DC area. We provide you with all the tools you need to successfully run your social media sites and see results.
We aren’t like other social media services in Washington DC. We don’t have a cookie-cutter plan that we use for all our clients. We have standard features in each social media marketing package, but we customize it to what your business needs.
We know your business is unique. You should have a unique social media marketing plan to match it.
We have a dynamic team of marketing experts who will provide their expertise to your campaign. And we take the time to figure out your company so we can figure out your social media plan.
We’ll help you figure out what users to target and the best channels to reach them. We provide you with a dedicated account representative, so you always know who to contact with comments or concerns.
Our team at Old City Interactive knows social media because we use it every day. We use social media in our profession and our daily lives. We are constantly researching on the latest social media trends so we can help your business stay up to date in your industry.
What We Offer
Your business is unique, so we offer plans to that can be tailored to your business’ uniqueness. If you don’t have any social media platforms for your business, we offer packages to get you started.
New Social Media Network Plans
|Number of Networks||Initial Investment||Monthly Investment|
These plans encompass numerous features, including competitive and reputation analysis. We also do a social media audit and make recommendations. We monitor your social media daily and will create social media posts on your behalf.
These are great packages for your business if you don’t have a social media presence. We’ll help you get your business embark on a journey to starting social media.
If your business already has social media, we have packages to help you get the results you want to see.
Social Media Pricing
|Type of Advertising||Initial Investment||Monthly Investment|
|Business to Consumer||$1,500||$400-$600|
|Business to Business||$1,500||$400-$600|
If you aren’t seeing the results you desired, these social media packages can help you get the most out of your social media presence.
How do I know what’s right for my business?
If you’ve looked at other social marketing companies in Washington DC, you may be unsure as to who has the best package for your business.
You’ll need to keep your budget in mind. How much of your marketing budget can you spend on social media?
Once you know how much you can spend, you’ll want to look for an agency that does quality work. You want an agency that will make the experience about you and your business.
There are plenty of agencies that will offer cheap rates, but that doesn’t mean they offer great quality. You want to pick an agency that gives you good quality and experience for the price you are paying.
At Old City Interactive, we provide you with quality services through our transparent pricing. We’ll tell you exactly where your money is going and what we are doing to help your business.
Many companies will tell you how much it costs, but don’t tell you where the money is going. You want to pick a company that keeps you informed about what they are doing with your social media.
You also want to look at your company goals. What are you trying to achieve on social media?
Do you want to establish a presence on social media because you don’t have one yet? Are you trying to gain more conversions? Do you want more website traffic?
These are questions you should ask yourself when trying to pick a social media management company.
You want to work with a company that will help you achieve your goals. If you aren’t sure what you want to achieve, we can help you figure out where to start.
Ready to start using social media marketing?
If you’re ready to start using social media marketing, look no further than Old City Interactive.
We are a full-service digital marketing company that can help you with all aspects of your online marketing campaigns.
Contact us today to speak with a strategist today. We look forward to working with you!