If you want to start driving relevant traffic to your website to earn more leads and revenue, pay-per-click (PPC) advertising is a great option. And it’s especially helpful if you’re just beginning to advertise on the web.

On this page, we’ll take a look at five benefits of PPC advertising for Washington DC businesses, and how PPC plans from Old City Interactive can help grow your business.

Keep reading if you want to learn more, and contact us today to speak with a strategist!

What is PPC?

PPC is a paid form of advertising that allows marketers to bid for placement in a search engine’s sponsored links. It works like an auction where you can select and bid on keywords you want to trigger your ads. If your bid is among the highest, your ads will appear above organic listings in search results.

One of the great things about PPC is that you only pay when people click your ads, so you won’t waste money trying to reach people who aren’t interested in your products and services.

PPC is favorable because you can set a maximum budget for your campaigns. The cost of PPC depends on the competition level for the keywords you select. However, you’ll never spend more than the max budget you set for a campaign.

Since strategies like search engine optimization (SEO) take time, PPC is a great way to get immediate results. While you establish organic rankings with SEO, you can maintain a presence in search engines with PPC ads.

You can easily monitor your PPC campaigns, see how your ads are performing, and make adjustments as needed. This allows you to get the most from your paid ads and earn the highest possible ROI.

Why should you use PPC?

At Old City Interactive, we know that PPC can be an integral and effective part of your online marketing strategy. Let’s take a look at five of the top benefits of PPC for DC businesses.

1. Brings more qualified traffic to your site

Since PPC ads are triggered when people search specific keywords, people will only see your advertisements if they type in those keywords. This means that only relevant searches will produce your advertisement. Your ad about laundry services won’t show up in a search about electricians.

This means that PPC will attract more qualified leads to your site since it targets people who are already searching online for keywords related to your business.

PPC avoids the hassle of bringing in unqualified traffic. With traditional marketing, like TV ads and billboards, not everyone who views your ads will be part of your target market. This can be a waste of money.

Because PPC is aimed at your target market, it ensures that you only show up in searches that are relevant to your target customers.

2. Cost effective

Traditional marketing can be costly. You have to pay for all the supplies and labor, only to end up with a few credible leads. You can’t regulate how much the supplies will cost, which leaves you hoping that your return on investment (ROI) is high enough to cover the costs and make some money.

PPC is a flexible option for your budget, and it allows you to set your maximum bid so you don’t exceed your budget. You won’t have to worry about overspending or incurring unforeseen costs.

The biggest appeal of PPC is that you only pay when people click on the advertisement. You’re paying for an advertisement that is working. So you won’t waste money trying to market to people who aren’t interested in what you have to offer.

3. Offers advanced targeting options

PPC helps you reach your target audience. You choose the keywords you want to trigger your ads, and you can also set them to appear to searchers in a specific location at a certain time.

If your target market lives in a certain state, you can tailor the advertisement to that location. If you know your market is online between 1-4 p.m., you can have the advertisement running only during that time.

The ability to target specifically is desired by many companies. It requires some research into your target market and their habits. The benefits, however, can be great.

You can gain more traffic and more conversions just by putting your advertisement up at the right time.

Businessperson studying electronic data in digital tablet

4. Increases brand awareness

Sometimes users will click on your advertisement but won’t convert. You may feel this is a loss, but it isn’t.

They may not make a purchase, but they’re exposed to your brand. This exposure is more likely to lead to conversions down the road. They may not be ready to make the purchase right now, but when they are ready, they’ll remember your business.

5. Measurable

If you’re going to be investing all this money, you want to know it’s worth it, right?

PPC enables you to immediately measure the effectiveness of your advertisements. You don’t have to wait and see if you are getting conversions. PPC allows you to see if people are clicking on your advertisement and then making a purchase.

The ability to measure effectiveness is great because you can change your campaign at any time. If you find your ad isn’t getting that many clicks, you can alter the text or image. You can try different advertisements to see which ones get a better response.

This allows you to rate the effectiveness of each advertisement and tweak your campaigns to reach more customers and earn more revenue online.

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PPC plans from Old City Interactive

If you’re ready to start gaining more exposure and conversions for your business, we can help. We offer three types of plans to fit the needs of your business.

• • Basic

• Initial Investment – $1,000

• Monthly Investment – $325 (minimum)

• • Aggressive

• Initial Investment – $1,750

• Monthly Investment – 14% of monthly budget

• • Market Leader

• Initial Investment – $2,500
• Monthly Investment – 12% of monthly budget (for budgets over $50k = 8% of monthly budget)

Some of the features of our plans include YouTube video ads, Gmail competitor ads, initial campaign development and strategy, and advanced keyword research and strategy.

If you need help figuring out which plan is best for your business, contact one of our strategists today!

Why Old City Interactive should be your PPC management company

If you want the best pay per click marketing agency in Washington DC, your search is over. At Old City Interactive, you will have a team of 150+ members bringing expertise to your PPC campaigns. We believe in building relationships and helping your business grow.

Our team of experts is constantly researching the latest trends. We stay up-to-date so we can help your company stay up-to-date.

The PPC management staff at Old City Interactive is Google AdWords Certified and has many years of experience in PPC. You can be assured that we have the expertise and experience to bring success to your campaign.

We believe in transparency. Other PPC companies hide their prices. They won’t tell you how much it costs or what the money is going towards. At Old City Interactive, we openly share our prices so you can make the best decision for your business. We want you to be able to determine costs and budget for what you need. You can’t do that if you don’t know the price!

When you choose Old City Interactive, we give you results. We have helped many clients see success in their PPC campaigns. Our clients experience a dramatic increase in their click-through rates (CTR). Here are just a few

• Cadd Words – 1,000% increase over 90 days

• TUV – 436% increase over 30 days

• Switchname – 300% over 14 days

The proof of our ability to bring you results comes from our clients. With over 350 testimonials, you can guarantee you’re choosing the right company for your business’ needs.

We can bring you success in other areas too. We offer a full range of digital marketing services, including SEO, web design, copywriting, and conversion rate optimization (CRO). If you decide you want to use other services down the line, you don’t have to go through another company. Our versatility allows us to cater to whatever your business needs.

Learn more

Want to learn more about how PPC can help grow your Washington DC business?

Give us a call today to speak with a strategist about the best plan for your business.

We’re excited to work with you!