If you’ve been using traditional methods to advertise your business, you may feel as though you’re not getting the results you want. You’re shelling out money on billboards, flyers, and radio spots, but you only get a few conversions here and there.
If you’re ready for that to change, you’ve come to the right place. Old City Interactive is a digital marketing company in Washington DC, and we can help your business attract and convert more customers with Internet marketing strategies.
On this page, we’ll take a look at four benefits of digital marketing, as well as some tips for choosing the best digital marketing company to partner with your business.
Keep reading if you want to learn more!
4 Benefits of Digital Marketing
If you’re on this page, you’re probably interested in learning what a digital marketing company in the DC area can offer you. You want to know how investing in online marketing services will benefit your company. Is it worth the money?
These are all reasonable things to wonder. So we put together a list of the top four benefits of investing in digital marketing.
1. You’ll get the most out of your money
Digital marketing offers numerous cost-effective options to give your business a higher ROI. Traditional marketing does not offer the same flexibility. If you want to use any of the traditional marketing methods, it’s going to cost you more money.
Traditional marketing methods, like TV, magazine, and newspaper advertisements are expensive. The cost of advertising on TV nationally is approximately $342,000 per 30 seconds of advertisement. Magazine advertisements run $250,000 per ad, while newspapers run $113,000 per ad.
Compare this to digital marketing. Search engine optimization (SEO) and web content marketing campaigns are free. You only pay when you enlist the help of a digital marketing company.
If you’re looking for a cost-effective way to reach new customers and earn more money online, digital marketing is a great option.
2. More qualified leads
Digital marketing helps you reach the people who are most likely to purchase your products or services. This gives you more qualified leads and traffic.
When you use traditional marketing methods, like billboards, there’s no way to guarantee that everyone who sees the billboard is in your target market.
However, digital marketing targets people who are already interested in what you have to offer. That’s why digital marketing is so effective. You can directly target your audience without wasting money on people who aren’t interested in your products or services.
This means that digital marketing will also earn you more qualified leads — people who are most likely to become customers.
3. Expand your reach
Digital marketing helps you reach people you couldn’t normally reach with traditional marketing.
Nine out of every ten American adults are on the Internet. That means that the majority of your target market is browsing the web. You are able to reach them better because of digital marketing.
With digital marketing strategies, you can create better exposure for your business. This helps you earn more traffic to your site, more conversions, and ultimately more revenue for your business.
One of the best parts of digital marketing is that it is measurable. It can be difficult to measure traditional marketing because you don’t always know which advertisement a person saw that brought them to your business.
With digital marketing, you know where a person came from to get to your site. You can see if they came from social media, a pay-per-click (PPC) advertisement, or your organic listing in the search results.
The ability to measure is great for your business because you can see results. You can see if it is worth the money or if you need to take a different route. When you can see the results, you can make the appropriate changes to your campaigns to earn an even higher ROI.
How do I choose the best digital marketing company?
If you know you want to use a digital marketing company in the DC area, but don’t know which one to choose, ask yourself these questions:
1. Does the company rank in search results?
If they’re going to get your website ranking with services like SEO, they should be ranking too. If a company can’t do that for themselves, they’ll struggle to do it for you. You want to choose a company that practices what they preach.
2. Does the company earn new leads?
This goes in conjunction with the first tip. The company you choose should constantly be earning new leads. You can’t expect them to gain new leads for you if they aren’t gaining them for themselves.
3. Does the company publish testimonials?
It’s not enough for a business to just say they are good at what they do. There should be proof.
Testimonials are proof of a company’s success and a client’s happiness with their work. The company you choose should have plenty of reviews and testimonials to show.
4. Does the company have experience?
You want to pick a company that has lots experience in the field.
Their team will recognize the uniqueness of your business, and they will stay up to date on the latest industry trends. Each person on the team will specialize in different aspects in order to give your campaigns the best results.
You don’t want a team where people are a ‘jack of all trades’ because you’ll get a generalized plan. You want to pick a company that will give you a digital marketing plan that is as unique as your business.
Old City Interactive is a top digital marketing company in DC
If you’re looking for the best digital marketing company, look no further than Old City Interactive. We are a full-service digital marketing firm. We offer numerous services to help your business succeed, including:
- Content marketing
- Social media management
- Email marketing
- Inbound marketing
- Conversion rate optimization
- Online media buying
- And more
We work with you to create a custom plan that fits your goals. If you aren’t sure what you need or how much it will cost, we’ll work with you to create the best plan for your business. We’ll give you a free quote so you can understand what your business will be investing in and the cost.
Unlike other digital marketing companies, we focus on increasing your traffic and getting conversions. Most companies only get traffic to your site. That traffic is not good if it doesn’t turn into conversions!
We want your business to succeed, so we work hard to get you valuable leads that will turn into conversions.
The best part about Old City Interactive is that we are not just your firm. We’re your partner. You will never be in the dark about your digital marketing plan.
With our 100% transparent pricing, you always know what you’re paying. You’ll always know where your money is going, and you’ll receive access to our team of Internet specialists to help you every step of the way.
Over 500 clients have selected us because of the exceptional service we offer. And we’ll drive the same great results for your business.
Want to learn more about how a partnership with Old City Interactive can take your business to new heights?
Feel free to contact us online or call 202-804-2475 today to speak with a strategist.
We’re excited to hear from you!