Looking to attract more customers and earn more revenue for your Washington DC business? Internet marketing services from Old City Interactive can help grow your business and earn you the results you deserve.
On this page, we’ll take a look at five of the top Internet marketing strategies you can use to start driving relevant, targeted traffic to your site today. Keep reading if you want to learn more, and contact us today to speak with a strategist.
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Top 5 Internet marketing strategies for your business
There are many ways to advertise on the Internet. We offer a number of strategies designed to drive results for your business and earn you the best possible ROI. Here are five of the top Internet marketing strategies for DC businesses.
1. Search engine optimization (SEO)
SEO is the process of improving your website’s ranking in search engine results.
When people are searching for a business or product, they turn to search engines. Search engines like Google use algorithms to rank websites in order to provide the most relevant information to searchers.
Optimizing your site with SEO allows your website to appear higher in search engine results for keywords and phrases related to your business. This is extremely important because when your website ranks higher in search results, more people will be able to find your business online, contact you, and ultimately become customers.
In fact, many searchers don’t get past the first page of results, and the first three organic results receive more than 50% of clicks. Maintaining top rankings is crucial for driving traffic to your site and attracting more customers.
At Old City Interactive, we specialize in SEO. Our SEO packages start at $750/month, and we offer a number of packages tailored to your needs and budget.
2. Pay Per Click (PPC)
While SEO can take several months before you see results, PPC can start driving relevant traffic to your site the minute your ads go live. In other words, PPC can help you establish a presence in search results while you earn organic rankings with SEO.
With PPC, marketers bid for placement in a search engine’s sponsored links. You select the keywords you want to trigger your ads and set a maximum bid. If your bid is among the highest, your ads will appear above organic listings in search results when people search the keywords you selected.
Many companies like PPC advertisements because they only pay when someone clicks on the advertisement. The cost of the advertisement depends on the popularity of the keyword and the competition. If there is more competition, the cost per click will be higher.
PPC can earn you a great return on your investment and start driving traffic to your site as soon as you launch your ads.
For our PPC services, pricing starts at $325/month, and it’s 100% transparent, so you’ll always know exactly where your money goes.
3. Social Media
Social media pages are some of the best places for businesses to advertise. Your business has the potential to reach thousands of people through social media sites. The key to reaching people is using the proper social media management plan.
If your business already creates great content, you can easily share it on social media sites. You can post newsletters, photos, blogs, and videos, amongst other things. This is a great way for your business to expand your reach and attract more potential consumers.
Each social media page is optimal for different purposes. LinkedIn allows you to connect with businesses and connect with decision makers in companies. Facebook and Twitter are great for posting updates and information about your company and connecting with consumers.
You can also post interesting and informative videos on your YouTube page.
Social media is a great way to engage customers, develop relationships with them, and connect them to content that encourages them to purchase.
Our social media pricing starts at $800/month, and we offer plans for top social networks like Facebook, Twitter, Instagram, Tumblr, YouTube, LinkedIn, Pinterest, and Houzz.
4. Web design
Your website is what gives users their first impression of your business. If you have a sloppy website, users will be turned away. Users don’t want to struggle to find the information they are seeking, so a clean, professional, and easy to navigate website is crucial.
Your website design should reflect your image and brand. If you plan on using SEO, web design becomes even more important. People finding your website is only half of the puzzle. The other half is keeping people on your page. A good website design will keep people interested in your page.
The price for web design varies depending on what your site needs. Old City Interactive allows you to choose the web design features that make the most sense for your business to create the web design package that reflects your budget and goals.
5. Email marketing
Our website marketing company doesn’t just focus on your web pages and getting them to rank. We also offer email marketing services. Email marketing is an effective form of advertising that allows you to reach customers and potential customers right in their inboxes.
Email marketing allows you to target consumers specifically, based on the products they view or the pages they have visited. You can also use this information to personalize your emails and encourage recipients to take action.
In order to use email marketing, you will need to have a list of subscribers. This will allow you to target people you know are already interested in your business.
To build a list of subscribers, you should have multiple options to sign up for emails on your website. You can use a header or sidebar call to action. These are more beneficial for desktop users, but can entice people to sign up for your emails.
You can also include a call to action in the footer. If someone scrolled all the way down the page, they are more than likely interested in your business and will want to subscribe to emails.
Other methods, like pop-up ads and social media posts, are great ways to generate interest and encourage people to subscribe to your emails. The key to attracting subscribers is enticing them to do it.
You shouldn’t add anyone to your subscriber list that hasn’t agreed to be on it. You’ll see better results with consumers who want to receive your emails and are interested in your products or services.
At Old City Interactive, our email plans include creative theme development, copywriting, email coding, and distribution of emails. We even developed our own email marketing software, MyEmailFX, that allows you to develop, send, and track your emails while mitigating the cost of email blasts to earn you the best possible ROI.
Why Internet marketing over traditional marketing?
If you’ve never used Internet marketing before, it is easy to be skeptical. After all, what makes the Internet more effective than traditional methods, like billboards and TV ads?
The answer? Targeting.
There are about 3.7 billion Internet users across the globe. People are browsing the web in search of things they need and places they want to go. This information is what allows companies to target advertisements to their audience.
The Internet is far more cost-effective for companies than traditional methods. Since Internet marketing strategies are designed to target people who are already interested in your products and services, you’ll avoid spending money trying to reach people who aren’t interested in your business. This leads to more conversions and ultimately more revenue for your business.
Old City Interactive is a top Internet marketing company
Old City Interactive is an award-winning Internet marketing company in Washington DC. We specialize in helping your business get the best results out of your Internet presence.
Many companies neglect to tell you how much it will cost to use these different methods. These companies tend to be secretive because they fear the competition will steal their methods. At Old City Interactive, we believe that your website marketing company should be transparent about what they’re doing for you and how much it costs. We tell you our prices so we can help you figure out the methods that are best for your business.
In addition, our team of Internet marketing experts has years of experience in the industry, and we know what it takes to earn you the best possible ROI from your digital marketing campaigns.
What’s the next step?
If you’re ready to invest in Internet marketing services, look no further than Old City Interactive.
Our transparent prices and experienced team of marketers will help your business achieve the results you deserve. Contact us today to learn more.
We’re excited to work with you!