For many businesses, your website is the first point of interaction with potential customers, and your site’s design plays an important role in how people perceive your business.

If someone finds your business for the first time, their first impression stems from your website. It is crucial that you invest in creating a website that visitors will engage with and enjoy.

On this page, we’ll take a look at why web design is so important and how website design services from Old City Interactive can help your business reach and convert more customers online.

Let’s get started!

Why is webpage design so important?

Many times, first impressions are lasting impressions. If someone visits your website and finds that it is unappealing, they will quickly hit the back button and may never return to your site.

If you want to entice visitors and keep them involved and engaged on your website, your site needs to be both visually appealing and easy to use.

It is more than just the visual elements that affect a user’s perception. If your website’s layout is outdated or hard to use, consumers will be turned away. Users want the most updated information and the ability to access it easily.

At Old City Interactive, we know the importance of a good website. We are a custom web design company in Washington DC that will help you get the website of your dreams.

What’s the price of a website design?

Now that you understand why great web design is so important, you might be wondering how much you should expect to pay for your website.

Because your business has unique needs and goals, no two web design jobs are the same. This also means that there is no average price for a web design agency.

Old City Interactive offers a number of web design plans, designed to fit your goals and budget. Our pricing varies depending on elements you choose like the number of pages, layout design, copywriting, and more.

Here are some common factors that influence the price of web design.

1. Number of pages on your website

The number of pages you need developed on your website can heavily influence the price. If you need 10 pages, it’s going to cost significantly less than if you need 100 pages. The more pages you need, the more the price will increase.

2. Website Development

Some web design companies use generic templates to create websites. They only change a few elements and don’t customize anything. At Old City Interactive, we believe your business is unique and deserves a custom website to suit that uniqueness.

A custom website will take longer, but is worth it in the end. You don’t want your website to look just like 1,000 other businesses. You want it to fit your business.

Investing in a custom website is worth the money because your business will stand out from competitors, and you will attract more customers to your site.

3. Copywriting on your webpages

If you want pages developed, you’ll probably want copy written content on them too. This can influence the price you can expect to pay for web design.

Copywriting is important to your business because it boosts your website’s ranking. Content is one of the biggest influencing factors. The more content you have, the more valuable your website will be in the eyes of search engines like Google.

If you decide you need copywriting services for your website, you need to remember that the more pages you need, the more it will cost. It is a great investment for your business, but it is definitely an influencing factor on the price you pay.

4. Search engine optimization (SEO) services

It isn’t enough to have a great website. People need to find your website.

When you have your perfect website created, you’ll want to consider investing in SEO services. SEO can boost your website’s ranking through the use of keywords. More people will be able to find your business and beautifully designed website.

These are just a few of the influencing factors on the price.

Many design companies don’t share their prices online. We cannot speak for them, but at Old City Interactive, we’re the web design company in Northern Virginia that offers complete transparency. We publish our prices online to help you evaluate your options and choose the plan that’s right for your business.

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What’s our website design process?

When our web designers are creating your custom website, there are five main factors we focus on. These factors help you get the best website for your business:

1. Appearance

That old saying “never judge a book by its cover” doesn’t hold true for websites. We know that people will judge your business based on the first page they are on.

We work with you to create a modern design that fits your brand — whether it’s cutting-edge, fun, or professional. We’ll help you pick the right color scheme and design elements to appeal to you and your visitors.

Images and other multimedia greatly impact whether or not people remain on your website. We work with you to include visual elements that will keep visitors engaged with your website.

2. Navigation

Navigation works best when it is simple. People don’t like when navigation is complicated or confusing.

Your website will have navigation that is easy for users to operate and fits seamlessly with your business’s overall site design. We’ll help you with the flow of your website and how people can get from one page to another.

3. Attention

It’s hard to keep people’s attention. Distractions happen, and people lose interest. The most important part of web design is to keep visitors focused on your brand, products, and services.

As stated previously, we include visual elements on your website that will keep people engaged. These are things like videos, compelling content, downloadable content, and infographics. We add engaging elements to keep your visitors interested in your website.

4. Responsive Design

We also ensure that your website has a responsive design. A responsive design is when a website is easily resized to fit any screen or device. Our team will make sure that your website is just as functional on a mobile device as it is on a desktop.

Every page should have a direction where people are meant to end up. In most cases, scrolling is the most common progression. The direction is to the bottom of the page.

On a desktop, this is an easy task. On mobile, this can be more difficult because people don’t want to spend a lot of time scrolling down. We will create your website so that the direction is optimized for any device.

5. Calls to Action

The last element we focus on is action. People can read all of your selling points, but what do they do next? Our digital marketing team works closely with our web designers and copywriters to find the most effective call to action buttons.

We ensure that your pages have a call to action. This can be in the form of links, buttons, or form fields. These elements will help boost the interaction with your company, which can lead to potential conversions.

Ready to create your ideal website with Old City Interactive?

Old City Interactive is a leading website design company in Washington D.C. that takes the time to get to know you and your business. We won’t give you a cookie-cutter website that is just like everyone else’s. We believe your business is unique, so we complement your business with a one of a kind website.

Our website designers in Washington D.C. work with our Internet Marketing team to make the best website to promote your brand. We work on your layout, content, and calls to action to get you the best possible return on investment (ROI).

Our talented team can give you your ideal website and make it run well too. Even after your website is up and running, we keep conducting performance tests to ensure your business maintains the most modern, professional site design possible. We are constantly improving your pages to make them better for you and your consumers.

If you’re ready to create your dream website, contact us today via our online form, or call us to speak with a specialist!