Out of all the emails you get in your day, think about the ones that catch your eye. What is it about them that you like? The subject line? The photos? The content?
The emails you open and engage with are created by people who are doing email marketing correctly. They are enticing you to open their emails and see what they have to offer. Something about those email catches your attention and gets you to find out more.
Email marketing is extremely effective if it is done correctly. In fact, 86% of consumers want to receive promotional emails, at least monthly, from companies they purchase from.
Old City Interactive offers email marketing services for the DC area. We can help you produce eye-catching emails that will entice your subscribers to open them.
Let’s take a look at four benefits of email marketing, as well as some tips for creating successful email campaigns.
4 benefits of email marketing
If you invest time and money in email marketing, you want to know there will be a good return. Here are four of the top benefits of email marketing for DC businesses, just like yours.
1. You can target a specific audience
You won’t waste money advertising to people who will never be interested in your products. Unlike direct mailing, email allows you to target only people who are most interested in your business. You choose who gets your emails.
Your list of subscribers comes from people who sign up to get your emails. If people are signing up, you know they’re interested in what you have to offer. This way you ensure that only interested parties receive your emails.
2. You will increase your brand recognition
People may not immediately convert after seeing your email. It may be interesting to them, but sometimes people aren’t quite ready to make a purchase. This doesn’t mean the email was unsuccessful.
When people open your emails, they gain a feel for your brand. They remember the email, especially if it interested them. When they are ready to make a purchase, they are more likely to go to you than the competition because of your email marketing efforts.
This is always an important part to businesses. You want to know if it is worth the money. With email marketing, you can easily see if your emails are successful or not.
With MyEmailFX, our proprietary email marketing software, you can easily evaluate key metrics like open rate, bounce rate, and click rates. These metrics will help your business see which emails are successful and which ones need improvements.
Then, you can tweak your campaigns to have the biggest impact and earn you the greatest possible ROI.
4. Cost Effective
Unlike direct mail, email doesn’t require paper, postage, or printing fees. Emails are very cost-effective to send to consumers. For every $1 spent on email, you earn an estimated $40 — an incredible ROI.
What makes an email successful?
If you’re still thinking about the emails you open, you’re probably wondering what makes you open them. There are a few aspects of successful email campaigns that will produce positive results.
1. Clever subject lines
The first step to getting someone to open your email is a clever subject line.
If your subject line is boring, people will delete it immediately. Successful email marketing campaigns have emails with subject lines that are interesting and creative.
Personalization is one of the most important aspects of email marketing. People love to get personalized emails.
One of the most common ways to personalize is using a consumer’s name. When a company uses your name, you feel important. You don’t feel like just another customer or subscriber. It makes you feel as though the content of the email was created just for you.
You can also personalize emails based on products. If you know a consumer is interested in specific types of products, based on their activity on your website, you can send them emails about those products. This is a great way to personalize emails and send people helpful information about things that interest them.
If you want more people to open and read your emails, you need to personalize your messages. It will help your email stand out from the others and it will entice the receiver to learn more, contact you, and become a customer.
3. Mobile optimization
People tend to check their email on their phones. Two-thirds of people read emails on their mobile devices or tablets. Emails that are optimized to fit formatting on smartphones are far more successful than those that are not.
People will delete an email if it doesn’t load or display well on their mobile device. Mobile optimization ensures that someone will keep reading your email after they have opened it.
If you send an email on Saturday or Sunday, some people in your target audience may not read it. You need to know what time your target audience actively checks their email in order to send it at the right time.
Companies with successful email marketing campaigns send emails at the right time of day and time. They know when their target audience will check their email and send it around that time to ensure they read it.
It will be different for each business because of different target markets. It is important that you figure out when your target market checks their email so you can send emails at the most effective time.
How much does email marketing cost?
At Old City Interactive, we know how to implement all of these strategies to create successful email initiative for your digital marketing campaign.
We offer two different kinds of plans to suit the needs of your business: fully and partially managed emails.
With fully managed email marketing, we run your successful email marketing campaigns for you. We create the content and send it to your potential consumers.
If you are already creating great content for your emails, the partially managed plan is more suitable for your business. You create the content to engage with your prospects and we do the rest!
Fully managed plans
- Basic (up to 200 words written by Old City Interactive)
- $300 Monthly Investment
- Market Leader (up to 500 words written by Old City Interactive)
- $400 Monthly Investment
- Enterprise (up to 800 words written by Old City Interactive)
- $500 Monthly Investment
Partially managed plans
- Basic (Quarterly – 4 emails)
- $200 per quarter
- Market Leader (Monthly – 12 emails)
- $175 per month
- Enterprise (2 emails a month – 24 a year)
- $225 per month
We offer numerous features for both types of plans, including campaign and target strategy, creative theme development, and design edits for each email.
Our clients also have access to MyEmailFX, our email software that allows you to easily send and monitor your emails.
Email marketing services from Old City Interactive
If you’re ready to start creating custom email campaigns, Old City Interactive is the right company for you. We take the time to get to know your company in order to produce the most authentic and successful campaigns possible.
As an experienced internet marketing company in Washington DC, we offer a dedicated team that will work hard to create your successful email campaign. We work with you to figure out your needs and how we can help you.
Contact us today to speak with a strategist about how we can get you more conversions with your email marketing campaign!