Digital marketing is the newest and most effective way to reach your target market. There are billions of people using the Internet around the world. You can reach these people more easily than ever with digital marketing.
If you’ve just started to create your presence on the Internet, it can feel like an overwhelming task.
Do you just create a website? Should you try other platforms? How do you reach people?
These are questions everybody asks themselves when they begin to establish a digital presence.
Because there are so many options available, it is difficult to know which ones will benefit your business the most. That’s why we’ve created this list of six ways to increase your digital presence as a DC business owner.
These are the most popular and most effective ways to build your digital presence. So if you want to learn more, just keep reading, or contact us today to speak with a strategist!
1. Create a modern and functional website
Most businesses start off with creating a website to build their digital presence. This is a great first step for your business, especially if it is done correctly.
Your website should have a modern design. You don’t want it to look old or outdated (especially if you just created it!). Your design should be sleek, clean, and contemporary.
Colors can have a big impact on how people view your business. Make sure that you are consistent with your color scheme throughout your website. You’ll also want to choose colors that reflect your brand.
When it comes to navigation, you’ll want to create an easy-to-use navigation menu. People don’t want to struggle to find what they are seeking on your website. Your navigation should be simple and self-explanatory.
Your page speed is an important factor too. Not sure if your page speed is up to par? You can use Google’s PageSpeed Insights to test the speed of your site.
All of these changes will help your site rank higher in search results and boost your search engine optimization (SEO) efforts, which brings us to the next point.
2. Utilize SEO
You can have the best designed website in the world, but it won’t mean anything if people can’t find it. All of those factors listed above affect your site’s rankings in search results for keywords and phrases related to your business.
A bad design, confusing navigation, and slow page speed are all things that can make users leave your site quickly. This sends a signal to Google that your website is not valuable because users aren’t staying.
So, what exactly is SEO? It is the strategy of boosting your site’s ranking in search engine results pages (SERPs) for relevant searches.
Importance of SEO
Your position in the organic results matters. The clickthrough rate (CTR) for the first position is 34.36% on desktop and 31.35% on mobile. From that position on, the CTR significantly drops. Most people don’t go past the first page of results, so it is important to rank on the first page.
When you utilize SEO, you’ll be able to boost your ranking and increase your digital presence. Your increased rankings will allow more consumers to find your website and ultimately become customers.
3. Invest in pay-per-click (PPC) advertisements
You can increase your digital presence by utilizing pay-per-click (PPC) advertisements. PPC advertisements appear above organic search results and on social media.
Companies like using PPC because you only pay when people click the ads. The amount you pay is determined by how much you bid for your keywords.
If you want your ad to appear when people search certain keywords related to your business, you can set bids for those keywords. Then, if your bids are among the highest, your ads will appear above organic rankings in search results.
PPC lets you set a maximum budget as well. If you only want to spend $2,000 on a PPC ad, you can set that limit. You don’t have to worry about incurring extra charges.
With PPC, you can increase your digital presence and generate more traffic to your site.
4. Start a blog
Blogging is one of the best ways to drive potential consumers to your site. If you’ve ever heard the phrase “content is king,” it’s true. Content has a big impact on getting valuable traffic to your site.
Blogs provide helpful information to users. This can include things like helpful tips and informative articles.
When you create a blog, you’re giving your people more opportunities to come across your business. You can blog about all kinds of topics related to your business. A potential customer may not be seeking information about one topic, but could be about another.
You will also build trust with your visitors. They will remember your business as the one that provided the helpful information. In the future, they will be more likely to pick your business over another because you provided the helpful information.
The more valuable content you post, the more it will boost your SEO ranking. If people spend time reading your blogs on your site, Google will see this as a good sign.
Google will assume that your website has valuable content. Therefore, they will rank your website higher in order to allow other users to reach your valuable content. This is a great way to boost your digital presence.
5. Get on social media
If you aren’t on social media, you should make pages immediately. Social media is a great way to reach consumers and create a digital presence on other sites.
You’ll need to know your target market before you create these pages. Some target markets frequent one social media site more than others. The social media accounts most businesses use are Facebook, Twitter, LinkedIn, and Instagram.
You can use these sites to post content. If you have your blog, you can post links to blog posts on your social media pages. This will give your website another avenue to gain traffic.
Social media allows you to connect with your target market. You can share information, videos, and pictures that they might like. You’ll be able to build a relationship with your consumers through these platforms.
6. Invest in email marketing
When you have a target market, you want to reach out to them directly. You don’t want to waste your time trying to reach a group of people and more than half are interested. Email marketing is a great way to target your specific audience and boost your digital presence.
Email marketing is a very effective and cost friendly option. In fact, 86% of consumers want to receive emails from companies they like at least monthly. People want to hear from you and hear about specials or new products you have.
This method has a good return on investment because it is cost effective. In fact, 75% of companies rated email’s ROI as ‘good’ or ‘excellent.’ Companies like this method because it doesn’t take much to create an email and send it out to their target market.
Email marketing can increase your presence by allowing you to directly reach your target market. You can help interested consumers become customers. Emails also allow receivers to forward them to other interested parties, which can lead to more customers.
It is important to build your digital presence in order to gain more traffic and conversions. Considering most consumers turn to the Internet to find businesses, it is important to make the most out of your online presence.
If you want to learn more about how you can increase your digital presence, contact us today to speak with a strategist!